2/26/10

February 26

Eclipse News
After a very successful partnership for New Moon, Burger King will be back again this summer to sponsor Eclipse. Check out more below from Market Watch:

On the heels of its highly successful “The Twilight Saga: New Moon” in-restaurant promotion, Burger King Corp. (BKC 18.22, -0.03, -0.18%) announced that the brand will sustain momentum with Summit Entertainment and sponsor the third installment in the Studio’s film series, “The Twilight Saga: Eclipse.” Fans of the hit “Twilight Saga” film series can expect more exclusive access to the property from Burger King Corp. in conjunction with the theatrical release of the movie on June 30, 2010.

“‘The Twilight Saga: New Moon’ promotion was a tremendous success, with our guests eager to get their bite of the property through exclusive merchandise offered at BURGER KING(R) restaurants,” said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “We look forward to continuing our partnership with Summit Entertainment for the third film, ‘The Twilight Saga: Eclipse.’”

Burger King Corp.’s multi-faceted “New Moon” promotion, which began on Nov. 16, included a special “New Moon” fan pack, a series of limited-edition “New Moon”-themed BK(R) Crown Cards, “New Moon” water bottles and much more. Stay tuned for additional details about Burger King Corp.’s promotion of “The Twilight Saga: Eclipse.”

Read the entire article here.


Twilight News
Due to the huge success of the Stephenie Meyer comic book biography, Bluewater Productions has announced that they will be making a new, hardcover edition of “Twilight Unbound: The Stephenie Meyer Story”. The new hardcover edition will feature a new cover image, updated content and will hit shelves in May. Read more below: This new version will include updates on the success of New Moon, the most recent Twilight film, and a look at Meyer’s future plans for Edward and Bella, the romantic leads of her vampire books. The book will also be stuffed with extras, making it a must-buy for Twilight fans.

The collectible version with new features will be the first hard cover for Bluewater retail for $12.99. Written by Ryan Burton with art by David McNeil, the comic is just the latest in Bluewater’s popular biography line. This series of biography comics has already highlighted such influential women as Oprah Winfrey, J.K. Rowling, Sarah Palin, Michelle Obama and Hillary Clinton. The series’ goal is to examine the lives of these important figures in an objective and balanced manner without resorting to sensationalism.

“The fan reaction to our original release of Female Force: Stephenie Meyer was amazing,” said Darren G. Davis, president of Bluewater Productions. “The positive response took even me by surprise. That’s why I’m so excited to release this new version of Meyer’s story. I hope her fans appreciate the new information and extras we were able to dig up for this edition of the book.”

The book is scheduled for a release in May in time for the “Twilight: Eclipse” film. The book is now available for pre-order on Amazon.com.

Read the whole story at MTV here.

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